Pertamina Myanmar

Thursday, 25 March 2010

Pertamina Lubricants has been operating in these countries like Taiwan, Singapore, Belgium, Pakistan, Uni Emirat Arab, Qatar, Australia, and Thailand, now Pertamina is going to Myanmar market.

Pertamina is working together with Country Distributor, Best Luck Co., Ltd. The agreement is to sell 1 million liter lubricants. The type including industry such as Meditran SX, Turalik, Rored and Mesran Super.

 

“Myanmar is very attractive with population approx 65 millions, Mesran Super or Meditran S is affordable, so Pertamina will be easily compete with other brands from UAE, Singapore etc,” said Brand & Communication Dept Head of Pertamina Lubricants, Redesmon Munir.

Before, Pertamina has done some market research and trial in Myanmar since end of 2008, with transactional deal once in a while with Best Luck Co., Ltd. the sales keeps increasing which shows the market is potential.

That is why in 2010 Pertamina Lubricants take another level of business to systematically increase sales to Myanmar. This effort also greatly supported by Ambassador Indonesia to Myanmar, Sebastianus Sumarsono, when the Overseas Marketing-Lubricants team did a courtesy call on 3 March 2010 in Yangon.

 

Pertamina Lubricants exhibited in Myanmar Industrial Exhibition during 5-7 March 2010, which was officially opened by Mien Shwe Liutenant General of Myanmar.

Pertamina tried hard to instill brand awareness to Myanmar consumers such as billboard Pertamina Lubricants that was set between main road of Yangon and Nay Pyi Taw.

With all of these marketing media strategy, Pertamina will be successful in Myanmar. (*)